Search Behavior & User Needs: Audit workshop
A guided audit of a real site through the lens of this module, ending with a findings table. Part of the Search Behavior & User Needs module in a complete path from SEO fundamentals to professional delivery.
Why this lesson — Audit workshop
A guided audit of a real site through the lens of this module, ending with a findings table. Inside the "Search Behavior & User Needs" module: Connect the user journey, search intent, SERP formats, and the action you want a visitor to take.
- Level: Beginner
- Lesson 16 of 25 inside this module
- Start from the problem before choosing a tactic
How to do it, step by step
Run these steps in order on a real project, and do not jump ahead before the previous step is done.
- Collect the data set before forming an opinion
- Record issue, evidence, impact, effort, owner
- Separate symptoms from root causes
Quality bar before you call this done
If one of these is missing, the work is not ready to ship or to hand over.
- Every finding has evidence attached
- Nothing is listed twice
- The table is sortable by impact
Practical assignment
Analyze one search result page and record the questions and objections your content must answer. Apply it specifically through this lesson's lens: Audit workshop.
- Keep the output to one page
- State what you will measure and when
- Define the next step and its owner
Turn the idea into a clear output.
Analyze one search result page and record the questions and objections your content must answer.
Request an SEO review